The Google Story or Marketing in the Digital Era
Katja Schurtenberger
Account Managerin
Google Schweiz
Katja Schurtenberger works as an Account Manager at Google Switzerland since 2008, where she is responsible for some of the company's key accounts. Before joining Google, Katja was responsible for corporate strategy and business development at Global Sports Group Ltd., where she developed and introduced an international sports lifestyle brand. Earlier professional experiences include positions as Consultant at Schurtenberger Consulting and Visiting Associate at the Boston Consulting Group.
Katja obtained her degree in business administration from the University of St. Gallen. She speaks five languages.
In her spare time, Katja has developed a competitive Business Plan for the Swiss foundation of studies. She enjoys sports, especially dancing, acrobatics, skiing, and scuba-diving, and improvising on her piano.
Abstract
How to run tightly targeted, cost-efficient and successful marketing campaigns? Just listen to your customer! - While this might sound old-fashioned, it has never been more true than in the Digital Era.
Katja Schurtenberger, Account Manager at Google Switzerland, will take you on an expedition bridging the offline and online world. After this session comprising interactive live demo modules, you will understand how the customer behavior has changed during the past 10 years and how these changes affect your business strategy. Further, you know how to get the most up-to-date market research data with the latest tools in order to implement and manage integrated, measurable, and efficient marketing and sales campaigns.